Advertisements in 3D

For many years, Google has had the habit of introducing new functionalities unannounced to a small group of users. This now includes a new ability to rotate objects in ads and view them in 3D in Google Search. This is one of the examples of the use of AI that Google recently announced. This is currently only possible on mobile phones in the US, but it is expected that this functionality will also be available abroad soon.

3D from 2D

The new technique is called LOLNeRF. This creates a full 3D movie based on a single 2D photo. For example, you can rotate a sneaker shown in an ad and view it from all sides to see how it looks from different angles.
The innovative thing about this is that LOLNeRF makes a 3D movie based on one photo (LOL = Learn from One Look). Previously, it took two or more images of the same object from different angles to create a 3D image (the standard NeRF technique, Neural Radiance Field).
This is just a preview of what AI will mean in Google Search. Maybe you can upload a photo of yourself later, after which you can see if that shirt or jacket looks good on you when you wear it?
Google does say that it is aware of possible abuse, and will only share the code, and not the trained models themselves.