Integration Google Analytics and Google Ads

Google Analytics is a free service for website managers that allows them to collect and research statistics from their own website. It provides a picture of, among other things, visitor flows, traffic sources and page views. You can see where your visitors come from, which pages they viewed and what they clicked on, so you can see which pages or parts are doing well and which parts you can still optimize.

Google has announced four improvements to the Google Analytics homepage (GA4):

1. New welcome guide
2. New banner at the top of the homepage
3. Improvements to the "Introduced for you" section
4. Decline suggestions, insights, and recommendations.

1. New welcome guide. The homepage now features a short tutorial for new users. This tutorial introduces important concepts and settings that will get you started right away.

2. New banner at the top of the homepage. If you're using Google Ads in conjunction with Google Analytics, you'll now see a banner at the top of the home page titled "Verify your Google Ads settings." The banner shows the most important tasks you still need to do if you want to bid in Google Ads on the search terms that come up in Google Analytics. For example, if Google Analytics "sees" that your website is frequently found on the term "sneakers", the banner will show you what you need to do to advertise in Google Ads on the term "sneakers". The banner will disappear once all suggested tasks have been marked as completed in the Setup Assistant. You can also manually mark these tasks as "completed" if you want the banner to disappear without advertising.

3. Improvements to the "Recommended for you" section. This section now shows all popular cards.

4. Rejection of suggestions and recommendations. You can now remove irrelevant cards by clicking the thumbs down button. The card will then no longer appear for 30 days. You will still have access to all recommendations from the Insights Hub.

The setup assistant now includes an action button at the bottom right of every page. If you move the cursor over the button, you will see the number of tasks marked as completed. Clicking the button will allow you to perform important installation tasks.

Better advertising strategy

The new improvements should make working with Google Analytics easier and more user-friendly. The Verify Google Ads Settings banner provides a seamless connection between Google Ads and Analytics data. This makes it easier to use Google Analytics data from your website to optimize your advertising strategy. More about the new features can be found on the Google Analytics help page.