February 2021

Google and your online marketing in Belgium

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The Charity is already singing it: "Where can I go? Germany? Chile? Kuwait? Or maybe dance on the moon?" However, there is only one serious consideration in their hit song: "Bel-gi-ië. Because that language is so soft". And in Belgium, half speak Dutch as well. So, it is not surprising that many Dutch entrepreneurs are toying with the idea of ranking in Google in Belgium as well. That's why a blog about online marketing via Google in Belgium.

With or without a .be domain extension?

Whether or not to use the .be domain name extension, that is often the question at SEO in Belgium. We usually prefer that because the language is the same. So, it is important to make clear on other points that this is a website that is aimed at Belgium.

Different word usage in Google

The analyses of search behaviour also often show that there are still considerable differences in word usage. And that is of course crucial to make real contact with your target group. Besides the fact that you have to take this into account, that is also a reason to duplicate the website to a .be domain and then make the correct adjustments.

Link building in Belgium

The links from other Belgian websites are often decisive for your Google marketing in Belgium. With link building you can finally distinguish from the purely Dutch websites. Local links to your website are the ultimate proof to Google that you are available locally. And of course, it is also difficult to fake: a link is only placed if you have added value for the person who places the link. And let that always be a Belgian.

And no, it's not a Belgian joke

Research shows that 70% of purchases in Flanders in a web shop take place outside Belgium. And that's not because Belgians don't use Google.be, but because there are a lot of Dutch websites. In short: this great country can be a nice extra step for your company. "Because everyone is smiling there".

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