This is how a collaboration with upMention works

As a company, you must choose the right SEO company. Not every company suits us. We regularly advise ourselves against this. We proceed to work together only when both sides see that it is correct and the project's potential is visible. But what does a collaboration with upMention look like? Collaboration starts with a clear plan. The plan analyzes; where you are now, the cooperation we are entering into together and the clarity of the activities that both parties will carry out.

It starts with you and your background.

We start with the inventory. What does your organization have to offer customers? What are the USPs (Unique Selling Points)? We look at how these items are currently implemented in your current marketing. We research the target group and your organization's objective and examine the competition. These points give us a clear picture of your organization and its products or services. We also look at the SEO history to know what else is happening in your companies marketing and the available budget. By investing in the preparations, we can make a good start.

To work.

After the inventory, it's time to get started together. We start with a kick-off meeting. In this meeting, we discuss how we will invest in your project over the next 12 months. Together with you in this meeting, we will also determine the direction in terms of search terms on which we will optimize. After the meeting we practically prepare everything. Measurements and reports are set up, the website's technology is checked and optimized, and we start processing the search terms.

The collaboration.

Direct communication is essential to us. From the kick-off meeting, you have two permanent contact persons in our team: the project owner and a specialist. This makes things clear for both you and the SEO team. It makes the information flow structured so that the correct information reaches the right person. We want a bond to be built. We want to get to know you and your organization, and you want to get to know us. Every month we schedule a strategy session to discuss the activities and results. In addition, we can easily switch gears and communicate what we expect and need from each other. In the second or third month, we issue a detailed 12-month forecast. As a customer, you know exactly where you stand. In addition, we do an interim evaluation in the third month to look at the current cooperation and our progress so far. The following months are about 'more of the same': everything is further expanded until the goals are achieved.

The budget determines the speed.

We can do a certain amount of monthly work based on the budget. This allows us to indicate when we can achieve a specific result. It means that the budget determines the speed of the project. At upMention, we believe in a long breath. SEO is a long-term investment, and we have learned that with a scope of fewer than 12 months, you get relatively little result from the investment. This amounts to an investment of 35K per year.