This is why blogging works

Creating blogs is one of the best ways to add value to your website and improve your online presence. In this blog, we give three reasons why this is the case.

1: Blogging as an online marketing tool

Blogging is an ideal online marketing tool. Our SEO specialists use blogging for three different reasons. Blogging allows you to connect with a new audience, get more visitors to your website (which leads to more conversions), and build relationships with (potential) customers. But how?

• Connect with a new audience
By writing informative blogs where you share valuable knowledge about your specialism, people interested in your field will find your blog interesting and want to follow you.

• More visitors to your website
Blogs help to generate more visitors to your website. How? Writing relevant blogs incorporating the right keywords will make your website visible to your target group on Google. They will then be interested in following your blog. The target group can also share the blogs via social media, which further increases the blogs' visibility.

• Building relationships with (potential) customers
By regularly posting blogs that your (potential) customers find interesting, you can build a relationship with them. For example, they can post a comment on your blog so that you can talk to them, or they can contact you personally if they want to know more about the blog topic.

2: Blogs position you as an expert in your field

• Blogging about your field ensures that people see you as a real expert. This gives them more confidence in your company and makes them more willing to purchase your product or service.

• Blogging helps create an online following and can lead to a loyal customer base.

• Blogging builds your reputation and authority in the eyes of people who use the internet for research.

3: Blogging helps to become findable in search engines

After thorough keyword research, you can score higher on Google using the right keywords in your texts. We can help you with that. This is an important part of our work as an SEO optimisation agency. Optimizing the right keywords on the right page is very important. This way, you position your company more strongly in the search results than the competition.

Conclusion

Blogging has many benefits for websites. You contact a new audience, get more visitors to your website and build relationships with (potential) customers. Use the keywords in your blogs to score higher in the search results, and remember: Content is king! When your texts are valuable, they are shared faster, and you get a wider reach.

Need help reaching your target audience through Google optimization, or outsource your SEO directly? Contact us.