Microsoft opens attack on Google's dominanceBack
Microsoft will integrate ChatGPT with its search engine Bing. Anyone who enters a search query in Microsoft's search engine will not only see the traditional links, but also a chatbot that provides more detailed answers, and a separate window in which you can ask follow-up questions. At a press presentation, Microsoft showed as an example that you can, for example, ask the chatbot to make a plan for a five-day trip to Mexico.
The company emphasizes that it has been developing chatbots for years. In this way, the own chatbot, in contrast to ChatGPT itself, can also use very recent information.
The new features will gradually become available to the general public, potentially making Bing and the Edge browser much more interesting.
Google dominates the search market
Google is currently lord and master of the search and browser market, holding more than 90 percent of the search market, Bing still stuck at 3 percent. In the browser market, Google Chrome has 65 percent of the market and Edge is at almost 4.5 percent.
So Google has a lot to lose - including its main source of income - and Microsoft has a lot to gain.
Practice will show how good Microsoft's integration with ChatGPT really is, how susceptible the new addition is to abuse and how often it gives incorrect information. For example, Microsoft discovered during testing that the new functionality can be used to plan a school shooting…
Google is not standing still either, it announced alternative 'Bard'. For the first time in a long time, something is really at stake in the search market that hundreds of millions of people use every day. Since 'we know Google's secret', this is an interesting development for us that we will certainly follow closely.