5 LinkedIn Hacks to take your content to the next levelBack
Many reasons exist to use LinkedIn as part of your marketing strategy. With the platform, you can reach a different type of people than on Instagram, Twitter or Facebook! They are more often closer to your goal of work. How can you best get them? You can see that below, with our 5 LinkedIn hacks to make your marketing excel.
LinkedIn Topic Explorer
The LinkedIn Topic Explorer is a great way to explore content ideas for your use or company page. The tool generates a list of relevant topics by entering a keyword related to your company or industry. In addition, under the heading 'loved by', you can see which topics are trending in your field. All that remains for you is to choose a subject and dedicate a blog or post(s) to it!
LinkedIn InMail is a way to connect with your target audience, who still need to be connected. LinkedIn InMail campaigns are often used to drive content marketing efforts to the right people. By sending targeted messages to specific groups, you increase the reach of your content to the right users. In addition, you can track the performance of your linked InMail campaigns using analytics. This way, you can see what works and what doesn't.
These LinkedIn InMail messages can also be automated using handy tools. But this must be used in a smart and effective way. After all, we all know them... From those messages, you receive every day, where the automated gibberish drips off them. And there is hardly anyone sensitive to that anymore. We also use LinkedIn automation for customers and provide training on how to do this effectively.
Professional profile title
Suppose you want to make an excellent first impression on LinkedIn. Your profile title is essential. You'll be amazed at how much more impact your headline has with just a few tweaks! For example, everyone within upMention uses the same pay-off under their name. The well-known: We know the secret of Google. This allows people who have already come into consideration with you or your company in the past to recognize it more quickly.
Add tags to your posts.
LinkedIn allows you to add tags to your posts, making them easier to find. The more specific you are with these tags, the more accessible for people interested in that topic, company or person to see your post!
You can also use hashtags on LinkedIn, like on other social media sites like Twitter and Instagram. We only recommend not adding overkill to trending hashtags; four hashtags are more than enough.
Specific LinkedIn groups are also an excellent opportunity to share valuable content, participate in discussions and connect with peers or influencers from your industry. By being active in the right groups, the right people will also see your content. You don't just contribute something valuable here. Your brand is also becoming more and more famous.