Who Needs Inbound Marketing? -Why Does it Help Your Brand?
Getting high in Google ultimately has only one reason: more attention, visitors and therefore growth. Every year an incredible amount changes in the layout of the Google search results, but there is one constant: the number of searchers who click on the first results in a percentage high on Google.
Very broadly we call this the 30-20-10 rule. That is, 30% click on position 1, 20% on position 2 and 10% on position 3. The rest of the positions are negligible in a way, unless it is a large, general search term. Apart from this rough guideline that has been around for years, we also have detailed data of what it does to our customers when they are at the top.
We saw that in 2020 an average of 34.2% of visitors clicked on the first, normal (non-sponsored) result. The second result is clicked by 17.1% and the third result by 11.4%. Less high in Google, namely at position 4, you are clicked by 8.1% of the searchers. Position 5: 7.4%. Position 6: 5.1%. And from position 7 it is negligible unless an extremely large and general search term.
In short: fear of heights is the last thing that helps your company. Getting high in Google means you want to get to the top 3. And once you are high at the top, you can expect 10-30% of the number of searchers. Because the blog you are reading now focuses on search terms with a total search volume of 310 searchers per month, we therefore expect to welcome 30-90 visitors per month to our website.
By the way, did you know....
By the way, did you know that it is better to be on the first position of page 2 than on the last position of page 1? At position 10 2.6% click, at position 11 it is 2.8%. But yes, that is of course a lack of ambition!