September 2021

Blueweb becomes upMention: this is the strategy

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Nothing is permanent, only change. And every change is the beginning of another change! It feels incredibly crazy and just as awkward, but the time has come to welcome a new company name! So Blueweb, thank you. You stood for everything that brought us to where we are today. From now on, our gate will be displayed: upMention.

What was the process like?

Secretly, coming up with the name took quite some time, because the process consisted of three phases: (1) knowing that we need a new name, (2) trying to come up with a company name internally and finally (3) name maker Floris Hülsmann. Floris has developed a method that has helped us to see the wood for the trees again. 

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