Blueweb becomes upMention: this is the strategyBack
Nothing is permanent, only change. And every change is the beginning of another change! It feels incredibly crazy and just as awkward, but the time has come to welcome a new company name! So Blueweb, thank you. You stood for everything that brought us to where we are today. From now on, our gate will be displayed: upMention.
What was the process like?
Secretly, coming up with the name took quite some time, because the process consisted of three phases: (1) knowing that we need a new name, (2) trying to come up with a company name internally and finally (3) name maker Floris Hülsmann. Floris has developed a method that has helped us to see the wood for the trees again.