Who Needs Inbound Marketing? -Why Does it Help Your Brand?
If you look at search engine optimization campaigns, you see that there is almost always an interaction between (1) concrete output and relieving customers, as well as (2) giving direction to the internal organization at the client.
A SEO consultant looks and thinks along when it comes to more, relevant visitors via search engines. The attention is mainly focused on concrete questions that live in your organization, as well as the existing marketing and communication expressions and their influence on the positions in Google. Through SEO consultancy you increase the 'return on opportunities'. We share five with you.
We regularly see organizations that manage to generate (local) media attention. By using the right search terms in interviews and actively requesting a link to the website in the event of digital publication, Google also sees through this attention that the organization is important.
The same applies to collaborations with partners. By making these known to Google in a smart way, your reliability increases. Think of posting a positive review of the collaboration on a partner's website, with a link to your website. In this way, Google also understands your connection and synergy is created.
In tools from Google (for example the Google Search Console), you can cleverly make a list of search terms that are searched 'a little' and are currently at the bottom of page 1. By simply including these search terms in your website in the right way, you can rise to the top 3. And sometimes there are dozens of search terms, which means you can still generate a decent stream of visitors.
When you think of Google, think of a computer. By that we mean: regularly the algorithm is black and white and oversimplified. For example, when it comes to links on your website to other pages in your website. By linking the most important pages from other pages, Google understands that those pages are indeed important. And by not or hardly linking to unimportant pages on your website, Google knows that they are relatively unimportant.
Ultimately, you want to be attractive in Google, so that people are not only in the results list, but also clicked on. In the role of SEO consultancy, we regularly see that the summaries that are shown in Google are not attractive or are too attractive. That depends entirely on your target audience. By making subtle adjustments and comparing the click-through rate after those adjustments, you can make big steps in terms of visitors with little effort.
And there's so much more...
With SEO consultancy there always seem to be unique opportunities that you can bring to fruition with a little effort! And that is why an SEO consultant is worth his or her weight in gold in our opinion.