September 2021

Outsource SEO; what can it cost you?

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First of all: you will hardly ever hear us talk about the investment in the first conversations. At most, we share a first feeling to gauge how you are in the game. After all, the trick is to first know how, what and why, before the deal is important. This blog skips – against your better judgment – all those steps and goes straight to a much-Googled question: how much should SEO outsource cost?

Payback period

And then you quickly get the bland comments: 'Outsourcing SEO costs nothing, because it is an investment'. And indeed, that is true, but also too simple. After all, there are costs that you will only recoup later on. With SEO outsourcing, you are quickly talking about 12 months before you can seriously enjoy the results and return. So, what you need is a good dose of perseverance. What you build up in 12 months, you earn back in months 13-15 and in the following months you will make a considerable return, because you hardly have to invest in search terms that are in the top. So, take the payback period into account.

(Growing) budget

Fixed budgets also play a role. The advantage of a fixed budget is that you clearly determine in advance where the money is going, instead of finding out where it went afterwards. However, the disadvantage of a fixed budget is that super successful campaigns can be inhibited by a budget. That is why we advise clients to work with a growing budget. That is to say: the relationship between cash flow and growth is adjusted based on customization. This creates more cash flow = more growth = more cash flow = more growth, etc. In other words: exponential growth on all fronts! Good for everyone.

Commitment

In our >20 years of experience we have seen all kinds of projects come along. From simple trials to highly strategic business choices. And it turns out: trials and outsourcing SEO do not go together. It's like 'trying to build a house for a while'. You need commitment and vision for your company, then we can get to work. The low-hanging fruit has already been harvested.

Trial period

As important as commitment is, what you also see when building a house is that during the first steps a lot is immediately known about what the sequel will be, even though the house is not yet finished. Because the way of working (together) and the direction is then visible. That is why you can already evaluate a lot after +/- 12 weeks of cooperation. That is not so much about the hard results, because that is still too early, but it is about whether the signals are green. Has the train started running? Is it going in the right direction? Where are opportunities?

Forecast

Sometimes we hear entrepreneurs refer to previous experiences where SEO turned out to be a synonym for a bottomless pit. We seized this signal with both hands as an opportunity for our company. Where in the past we were vague about what to expect from an SEO campaign, today we share everything we know, including a detailed forecast based on facts and figures. Sometimes that doesn't make you happy right away, until you realize that we are not simply selling with great promises but are sharing a realistic and healthy growth model with you via Google.

The icicles

But, of course, the question is: what should SEO outsourcing cost? After all, your investment is what nourishes your top positions. We therefore analysed all our projects a few years ago and substantiated the correlation between budget, duration and results. We then decided that we will not take on projects where we can work on less than 3 days a month (= 24 hours) or where we do not have a >12 months perspective. So, we can get started from €2.5K per month. For most clients we work between 80 and 100 hours per month.

But....

As we said earlier: the deal is only the conclusion of a valuable, substantive collaboration. We are happy to make plans with you first, including looking ahead. Only then do you really know what it may cost you!

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